So Good They Can't Ignore You: How to Sell Without Selling

Musik Musik Musik Musik Happy, happy, happy Friday. Come on in. All right, today we're going to talk about selling. Yep. How to sell anything with ease.

Now, before you run and hide, I don't like to sell. I'm not a salesman. Sure you are. In something in your life. So we'll talk about that today. I'll frame it for you just kind of the way you need it to be so you can look at it with anything you do in your life about sales and marketing, things like that.

But I want to talk to my... ... ... ... ... ... Und ich bin in Port Orange. Ich bin, was? Ich bin, was? Ich bin, was? Ich bin, was? Ich bin, was? Ich bin, was?

Ich bin, was? Ich bin, was? Ich bin, was? Ich bin, was? Ich bin, was? But you know what? Y'all don't really care, do you? You don't. Can I whine a little bit?

Hang on a sec. Can I get my tissue out here so I can whine a little bit? Oh, never mind. I figure you send me an email or you talk to me if you want to.

Hey, Scott Smith. That might be a good start. So today, let's talk sales. Now, why am I doing this today? Because ultimately, we're all selling something.

And a lot of people, I work with a lot of clients who come to me and they want to do their side hustle. They want to start a business. A lot of people are doing that right now because as the AI world is coming to play, everybody's thinking, what am I going to do, right? Is the job going to be okay?

Do I need to start my own thing? Which is really odd because the thing we used to start, even three years ago, the thing everybody used to start, they get their computer and do the laptop lifestyle and the whole thing.

That's really questionable now. So it's a big deal trying to figure it out. So a lot of people are like, man, am I going to stay in my job? And if so, you have to sell your boss?

Or am I going to do my own thing? And if so, you have to sell yourself. So sales is everything in life. It's the key to everything in life and business and every single thing.

If you don't want to call it sales, just call it persuasion. Just call it figuring stuff out. Just call it talking my wife into doing something. Call it negotiating with my kids.

I don't know what it is. There is not one part of any single day when you're not negotiating or selling or persuading somebody. Even if it's yourself. How many times have you been, like, had the day off with nothing to do?

You're like, I really should go to the gym and try and talk yourself into it, right? Or maybe I shouldn't eat that. And you're trying to talk yourself into not doing it, which is another kind of sales, right?

So I try to make my point here. And in this world of AI right now, everything becomes about ROI. Everything becomes about investment. Everything comes, I mean, the whole world's changing.

Even the economic model potentially is going to have some real interesting changes. As we live in America and mostly around the world, the economic model we run here is really not set up to do it. AI is setting up to do. But I can tell you one thing that will always be there.

Your ability to sell and persuade. So a couple of things to think about here. How do we do this? Let's make this real nice for you. There's a line that came out from Steve Martin.

Yes, it's attributed to Steve Martin. And Cal Newport also said the same thing. He had a book called this as well. Sometimes Elon Musk gets attributed to this as well, among other things he gets.

Be so good they can't ignore you. Wait a second, Scott, are you talking sales and marketing? Mm-hmm. Yeah. But if you're so good they can't ignore you, does that make marketing and sales easier?

You better believe it does. In fact, when I work with people, we run what's called Media First Funnels these days because the reality is if you go listen to podcasts or go to YouTube or anything like that, you'll find that what you really want to know is if whoever you're listening to, do you like them? Are they good enough for you to pay attention to? Me right now, I may not be the best thing in the world to you, but I may be the absolute best to somebody else.

I may be not the best podcaster in the world, but I'm really the best at what I do. In terms of what I do, I am so good at what I do, you can't ignore me.

Yeah, that's the problem, man. You could adjust. I know, I know, I know, I know. It doesn't matter. It's my lane, right? Be so good they can't ignore you.

If you don't like to sell, If you don't like the market, if you don't like to persuade, be so good they can't ignore you. Ladies, you want to get a husband? Be so good they can't ignore you.

I'll let you figure out what that means. But I can think of a couple of things right now that make you so good they can't ignore you. I'm going to stop right there. We mentioned Elon Musk.

Let's put the trigger word out today, make a few people mad. It happens. What he says about selling. Two lines most quoted in this. If you own a business, you can pay attention to this and you're going to do really well, but like I said, anything you do, it's going to do great.

Great companies are built on real products. When the product starts to become shoddy and uncompetitive, so does the company. What he's saying in terms of sales is if you build it on a great product, it's going to be very good. Everybody's going to want to buy it.

I am buying a car right now. Let me ask you a question. Is your company producing a great product? It's all relative. It's all subjective. There's no doubt about that.

But some things are over the top. Why are you doing that? Because if you are, sales and marketing are almost irrelevant. There's something in the sales world.

Nobody likes sales. Well, some people do. I'm okay with it. I'm good at it, and I'm okay with it. I actually have fun with it sometimes. I see it as a fun thing to do because I understand.

If I can sell, people give me money. That's an awesome thing. What a reward for that is, too. But I also understand something else. I understand that most of the selling is done before it ever turns into money.

If you do your marketing so well, you don't have to sell a thing. People just come and say, oh, that's cool, I want that. That's the key here, okay? And in the world we live in today, the media first world, the noisy world, the AI slop world, all the stuff going on, people are looking for that big no like and trust factor.

People trying to figure out if they like you, are they going to do business with you? They're all looking for that. So when you can go out and be so good and create such a great product, they go, man, I got to have that. You don't have to sell a thing.

That's a goal for almost all great marketing of all time. You just basically want people to come with your credit card and say, here, can I do business with you? I've done a lot in the past couple of months and that's exactly what it was. We called people, vendors and everything else and things doing around the house and my business.

We call two or three vendors, get some quotes, things like that. I got to tell you, when the person hits it right, you just hand them your money. So if you don't like sales, it's fine.

If you don't like promoting yourself, these days a lot of people are having trouble dating, just even getting out and communicating. Let me tell you guys, the most popular thing in the world right now is real people. Get out there and present. Get out there and be a great version of yourself.

Get out there and present your product in a way most people don't. Don't hide behind AI in the computer. That's number one survival tip right now. If you want to make sales.

So back to the, I'm just triggering like crazy here. I won't say his name, but the Tesla thing, okay? I decided to go EV and I'm a tech guy. And if I'm going to go EV and tech guy, I'm going to get a Model Y because that's the most popular car in the world.

And I just, I want to drive a big iPhone. So I decided to do it, right? Anyway, the product is so good. People love it. I never forget test driving that car.

And this story has been told a thousand times. I just swung in one day and said, hey, I want to take a demo drive. I never looked inside of one ever. And the guy said, well, let me see if I can find one on the lot for you.

And he hit the button on the iPhone and hit summon. And the car drove up to us all by itself. Okay, that's cool. Then he took us for a ride for about three minutes and showed us how to kind of use the car.

It's a little bit different. You know, you have to learn to use the computer screen and the regenerator braking, things like that. And then he came back to the dealer. He goes, so you get an hour.

And so we just took the car and we just took off. We had the self-driving take us places and we drove it ourselves. We had a great time. I was buying that car within two minutes of the time I got in that car.

They don't sell it. They don't even try to sell it. Their customer service is not great, not to say they're bad people. It's just they're busy. They have a lot going on.

They don't have to sell the car. If you don't want the car, no problem. Just say you don't want it. There's somebody right behind you who will buy it.

Stephen Jobs is the same way. Apple has never been the cheapest product on the planet. Some people say it's not the best on the planet. Some people say there are plenty of phones that are better than an iPhone.

They're wrong. I know that. Yeah, I just said that for the fun of it. Okay, that's a dramatic expression. Apple premium pricing works because its products are so much better than almost anything out there and they consistently have been.

And people are always willing to pay for that alternative choice. So I cover a lot. Notice that what I didn't do is talk about sales technique. I'm talking about being the best you can be so good people can't ignore you.

I'm talking about building something great, a product or yourself. Building something people just love instantly and just want to do that you don't have to talk them into. I sell a lot of coaching. And the worst clients I ever get and the worst regret I ever have is when I have to talk somebody in actually working with me.

The best experience they always have or when people come to the table, we just click right away. They like what I do. They like my thoughts. I know I can help them.

And we just go on for years. That's how it works. One last thing before I get out of here. I know it's a Friday. You're kind of busy. You know, we're out of time now.

Wenn alles verändert, wenn alles verändert, wenn alles verändert. that act like real humans, the ones who have real skill sets, the ones who really bring a lot of value to the table, the ones that really can connect with humans, you're going to be just fine. You're going to be fine. But it starts by really, really increasing the value of who you are and who your product is, what your product is.

Und ja, wir müssen uns ein paar Taktik sales- und Marketing-Schläge hinter das, um die Worte zu machen, um die Worte zu machen, um die Worte zu machen. Liebe Sie oder nicht, Sie haben sie für die Worte. Aber das ist alles, was das heute ist. Das ist alles, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst, was du einfachst.

Have a good weekend. I'm going to see you Monday right here on The Daily Boost and over at FaceYourPassion.com.