Most Businesses Don't Fail. The Owners Run Out of Time.

How are you? Come on in here. Good to have you here today. Man, today we're talking about resilience. Do you have it? A couple of questions we'll go through.

Now, most of what I'll teach today has been picked up over coaching and helping others for such a long time. And I'll share the nuance and the insight for you as we get into that. But the truth is that resilience is just about everything, and it's pretty easy to do. But there's a couple of questions that you really have to look at if you're going to make a change in your life.

And these are common sense, but you may not have thought about them. You may have overcomplicated it. If you're trying to work on ChatGPT or Claude or anything like that and trying to, you're going to get a list of 50 things you should do. You just don't need it.

There's four today. It's coming. Hang on for the ride. Yeah, I'm going to make your way because the show is not just about making your life better. It's about having some fun and, you know, being me.

It is a daily boost from MotivationToMove.com, the positive boost you need every single day. Help your life grow. Help your business grow. It is so simple.

I mean, some things are technical. Some things are difficult. Some things you have to figure out. There's just no about it. There's hard stuff to do. Every single day, there's hard stuff to do.

We just had our fence painted around our house. It's a 20-year-old wrought iron fence. It's really well made. Very expensive if we replaced it today. And I went and looked at it.

And I said, I think we can just paint the thing. Simple enough, right? So we had to get a couple of estimates. We had to go through all that to find the people.

We had to have them come out. We had to listen to them, and we had to get their quotes. But mostly it was about hearing how they were going to do the job.

And us trying to figure out, that was hard, right, to figure out how to get the right person to do the job right, when we don't even know what the job right is.

So we hired the person, and we scheduled it until this week. It happened this week. And they came out. And it's a windy day. Spray painting a wrought iron fence on a windy day.

Yeah, but they worked it out. And I watched what they did. And I watched how hard they worked at it and how hard they pushed at it. They had to pressure wash it.

They had to sand it. They had to put primer on it. They had to put two coats of paint on it. And it was a really hard job. I watched how hard they did that.

And then when they got done, they were all smiling and happy and they got paid really quickly. And it just dawned on me how hard I had to work just to make the fence better Because the HOA said, you got to paint your fence. I play by the rules.

I'll paint my fence. But how hard they had to work to do that. How resilient we all had to be just to get it done. And when you figure out that resilience can be fun, that resilience can be just how it is, life is not easy all the time.

I like to ride my motorcycle. People say, why do you ride your motorcycle? You got rained on. You got bugs in your teeth. I said, yeah, it's cool. It's the weirdest thing.

I've ridden thousands of miles on a motorcycle. You got to be pretty resilient. Got to have an iron butt to go thousands of miles on a motorcycle. And it's 95 degrees and you're going to pass out because of dehydration.

But you're resilient. Why? Who knows? Who knows? So if you're struggling to build anything in your life, These questions are going to help you. I was chatting many, many years ago.

I had this conversation, but I've had the conversation. That was the first time I had. It was a friend of mine that had a martial arts school, was trying to grow the business of the school. I happened to be in the business.

I owned a company in the 90s called Martial Arts Communications. It was my first television production company. I started that, and I worked with martial arts schools all over the country, and I helped them grow their school by doing television production, not training tapes, but actually commercials and films, things like that. That's what I did.

So I stopped by and his school was struggling. He was having a really hard year. I was not in this business yet. I was doing none of the coaching, none of the consulting.

I was just a television producer and director. That's what I was. One of my many careers, all complimentary of each other. I kind of done the same thing my whole life, just with a different flavor.

So I started asking some questions. And if you run a business or you're doing anything at home and you're just having trouble sticking with it, let me ask you a couple of questions. Number one question here.

How long do you think it will take you to learn what you need to succeed? How long do you think it will take to learn what you need to succeed? If you're in business, you know that. And most people massively underestimate it.

The subcomponents that go into doing what you need to do. I'm going to open a business. Okay. Which permits do I need? That's a subcomponent. A lot of people come to me and they say, hey, Scott, I want to do a podcast.

I don't really necessarily teach people to do podcasts. They hire me as a coach sometimes because they know full well I've done this so long. I can get them there within a couple of months and they can have a hit podcast. I don't really teach it, but if they want to learn it, I'll help them with it, right?

But the problem we have is I can't figure out this editing thing. This is so hard. I say, yeah, audio is kind of hard to edit. Any editing is hard. But you've got to learn it if you're going to do a podcast, right?

I can hire that out. It's a lot of money to do that. You don't want to pay when I'll charge you to edit your podcast because I won't. So I'll charge you a lot so I don't have to.

There's a subcomponent that will slow you down in everything. So think about that in your life. Think about your business, your career. Think about it.

We talked about AI this week. Think about it that way. How much AI did you have? How long does it take you to learn enough to actually use it before you get yelled at by your wife or something, right?

How long do you think it will take to learn what it takes to succeed? I would highly suggest that you put this in your equation as you're trying to start something new. Because it will be longer than you think. And I would also highly suggest that you be smart and do the stuff you already know to get there faster.

And you know enough to do just about anything. Just small changes. Your natural skill set, 20, 30, 40 years of experience will be enough to get you where you want to go. Just small technical after that.

Number two, how long are you willing to work to reach your goal? Some people don't have an idea how long they're willing to work to do it. Some people say, well, I'm willing to work, you know, three years.

Ooh. First off, you don't know how long it takes to learn how to do it. Now you're already saying you're going to work three years to do it. You've already set yourself up for failure.

Simple equation. When I set this business up, I said, I'm willing to work as long as it takes. I don't care. I like what I'm doing. Let's go do it. Let's figure it out.

I've gone through multiple iterations of the internet and how podcasts work and everything else. It's been good. It's been bad. I started when there were no podcasts.

I went through the serial years. I went through the COVID years, and I'm still here doing this thing. Trust me, that has not happened because I sat out here and just said, well, I hope it works.

That has happened because I was willing to keep working at it to figure out the next iteration. And I'm still doing that right now because, well, that's what makes life fun, right? So how long are you willing to work to reach your goal?

Number three, how long will your money last? This has been a core question for me. I asked it just last week in a group. Somebody wanted to start a business.

I said, well, how much money you got? Don't tell me. Just how long will it last? I never want to know how much they have. But I will say, if you spent every dime you had, I mean every dime, and you liquidated everything, trust me, if you have any assets at all, you have far more money than you think.

You think you're broke? You're broke when you have no keys to anything. I mean, most people are a long way from being broke. How long can you go? So if you know how long it takes for you to learn what you need to learn to get what you want, and if you know that you're willing to work really hard and you know how long you're willing to do it, and you know how long your money's going to last, and you figure, hey, in three years I could learn everything and I'm willing to work however long it takes and my money's going to last 15 years, why would you not do it?

However, if you don't know how long it takes to learn, And if you don't know how long you're willing to go through the pain of getting there, and your money lasts you six months, don't even start, guys.

And number four, when you begin earning, how much are you going to earn? People get confused by that question, and they never have a great answer, ever.

Now, a lot of it is because most people that are trying to get in the business money-making game, they've never done it before. They have a salary. That's kind of what they know. They have what they've heard.

They have what they've studied. They don't know. If you watch the interview these days, everybody's making $30,000 a month just online, and they're not doing any work. I got to tell you, they're not.

They're not. I know. I'm not going to say anything more than that. Why I know they're not and why I know what's possible to be made, and yeah, they're not.

People don't have an indication. Many years ago, I would ask somebody, I'd say, how much you want to make? It used to be, if I could make $100,000 a year just by myself, that'd be a lot of money.

And then strangely, in the past probably six years, I'm thinking, it became $10,000 a month. That became the number. I'm thinking that was a marketing number. It became $10,000 a month.

I made $10,000 taking my pocket, working for myself and nobody else. That'd be great. that's $120,000 a year, right? They gave themselves a raise. Now, in the past maybe two years, that number has mysteriously gone to $20,000 a month.

Okay, interesting. So you think that's $240,000 a year, right? It sounds like a lot of money, but I don't know if you know this, but I would guess that the vast majority of people listening to this podcast are not making $240,000 a year.

In fact, I know that because the vast majority of households in America are making about $65,000 combined, maybe $80,000 on the top side. So I just know that whatever you hear out there, whatever's affecting how much you think you can make, that you don't really have a clear picture of it.

I always look at the clear picture. I always say, well, it's really statistically, what are people actually making? So when I ask this question, do you actually know how much money you want to make?

And are you realistic about it? Nine times out of 10, people shoot so high and they don't even need it and they don't even understand it. I've never been there before. If you've never made $500,000, $600,000, $700,000 a year before, do you understand what that feels like?

No, you're just guessing. So we have to look at these questions realistic. I'm not saying you can earn as much as you want. I think you should. Go for everything you want to do.

But we've got to be very clear about this stuff. So when I'm coaching people and working with them, you see how this is really basic stuff, but you see how it's just kind of getting down to the core. If you don't know how long it's going to take to get there, you better study a little bit more and figure that one out. Because I guarantee it's going to take longer than you think.

If you haven't figured out how long you're willing to dedicate yourself to it, you're not going to get there because there are going to be weekends and nights and times when you just don't want to do it, and you've got to push yourself through it.

If you don't know how much money you have and how much it's going to last, and God forbid, don't get on credit cards, okay? That just makes it worse. And if you don't know how much you actually are going to be earning when you begin to start earning, you're shooting blind, guys. You got to know what you're going for.

I have a lot of coaches I work with all the time and they just kind of make it up. I don't make it up. When you talk to me, I know how much I'm going to earn from you. I tell you.

And I, boy, I deliver too. I do. Again, I'm not the most expensive guy on the planet. I'm not trying to pitch anybody. I'm just saying, you get to decide what you want to earn.

Be very clear about that. Okay. I got a little off track here on this show. Sorry about that. Got a frisky and a little ranty this week, a little passionate this week.

I think I've had a lot of conversations that have probably queued this week up, but at the same time, I think that this is, this is exactly what you get. If you're on the phone with me, I would just go here right away and I would shake you to your core and then rebuild you, which is what a good coach does. Okay. Okay.

All right, let's wrap the week up tomorrow. We're going to take on the people who say motivation isn't what you need. I'm going to just slap them down tomorrow. It's going to be a good show.